In a deliberate contrast to a world accelerating toward AI-driven storytelling, the film revives Kalasutri Bahulya, the traditional string puppetry art form from Maharashtra, as a metaphor for the slow, deliberate untangling of control and inequality.
Created under the guidance of Padma Shri awardee Parshuram Vishram Gangavane in collaboration with the Thakar Adivasi Kala Aangan Museum & Art Gallery, the project celebrates the individuals and institutions that continue to “untangle the strings” and help India stand tall — both culturally and constitutionally.
Commenting on the campaign, Shilpi Ghosh-Head, Brand and Marketing Communications, Tata Trusts, said, ”We found the idea of using an ancient art form to reflect the enduring modernity of our Constitution, truly compelling. Puppetry allowed us to showcase a simple truth – that the republic is shaped by collective intent. The constitution lives when people choose to uphold it every day.”
The campaign was conceptualized and executed by the creative agency RepIndia.
This article was published in Media Brief on 30th January, 2026.
