The clean cooking programme focuses on providing quality clean cooking devices to rural households to address issues pertaining to the health and degradation of the environment. It attempts to popularise the improved cookstoves among rural communities, create market demand and effect a behavioural change for the adoption of the stoves as compared to traditional cookstoves. The programme is presently underway in Gujarat, Rajasthan and Uttar Pradesh, and about 5,000 improved clean cooking devices have been sold to the community through a private entity (which works on promoting socially impactful products in rural areas) and community institutions promoted by Tata Trusts. The community institutions provide loans to households to purchase improved cookstoves and encourage them to use the stoves. Technological solutions that ensure the best low-emission cooking devices for the community, which are aspirational as well as affordable, are being developed through a market-led approach.