The craft sector is the country’s largest source of employment after agriculture. It provides employment to over seven million families. Apart from high potential for employment, the sector has also potential economic importance in terms of foreign exchange earnings. Despite this the sector is grappling with problems of inability to produce high quality market driven artifacts and access to domestic and export markets.
Tata Trusts’ Craft-based Livelihood Programme is rolled out establishing best practices, creating scalable pilot designs and reviving languishing crafts. The programme will also ensure quality product development, introduce improved technology and establish artisan linkages with domestic and export markets. The learnings from these pilot models will be used to set up Craft Design and Innovation Hubs that will provide training, experiment with new technologies, and give design and marketing inputs to craft communities.