May 14, 2018

16,000 households of Mumbai slum to participate in a Waste Segregation drive: ‘Karenge Toh Hoga - Swasth Ghar Bar, Swasth Parivar’, launched today

Under ‘Mission Garima’, a Tata Trusts initiative in collaboration with Municipal Corporation of Greater Mumbai

Households in Tunga Village, Mumbai pledge to participate in the waste segregation drive at the launch of ‘Karenga Toh Hoga - Swasth Ghar Bar, Swasth Parivar’, under Mission Garima, an initiative of Tata Trusts in collaboration with MCGM

Mumbai: 16,000 households in Tunga village slum in Chandivali, Mumbai, will participate in a waste segregation drive, ‘Karenge Toh Hoga - Swasth Ghar Bar, Swasth Parivar’, launched today, as a part of ‘Mission Garima’, a Tata Trusts initiative in collaboration with the Municipal Corporation of Greater Mumbai (MCGM). The initiative is aimed at engaging citizens in creating awareness about waste management, waste segregation and waste reduction, leading to better waste management practices and an overall goal of a cleaner city. The first phase of the initiative will focus on reaching out to 5000 households.

Mumbai on average generates 7,200 tonnes of waste every day. Tata Trusts, with support from the Municipal Corporation of Greater Mumbai (MCGM), has initiated an awareness campaign on waste segregation and management of solid waste, to enable waste disposal in an ecological manner.

In order to educate and reinforce best practices through house to house led activation, teams of 3-5 trained local boys and girls called Team Green Blue Champs will be responsible for educating, mobilizing and monitoring households in their area. They will talk to women about dry and wet waste segregation and its importance, the value and benefit of segregating and demonstrate best practices on waste segregation.

Each team will own approximately 150 households in their vicinity, as defined as per the MCGM maps. Training will be provided to garbage collectors about dry and wet waste segregation and with support of the MCGM, waste collection systems will be mandated.

Waste Segregation under Mission Garima is a time bound initiative to test and create an effective and a scalable method that will enable appropriate segregation at the source i.e. at the household level and build that as a sustained behaviour and encourage a sense of responsibility among the citizens.

About Tata Trusts:
Since inception in 1892, Tata Trusts, India’s oldest philanthropy, has played a pioneering role in bringing about an enduring difference in the lives of the communities it serves. Guided by the principles and the vision of proactive philanthropy of its Founder, Jamsetji Tata, the Trusts’ purpose is to catalyse development in the areas of healthcare and nutrition, water and sanitation, education, energy, rural upliftment, urban poverty alleviation, and arts, craft and culture. Tata Trusts’ programmes, achieved through direct implementation, partnerships and grant making, are marked by innovations, relevant to the country. For more information, please visit http://tatatrusts.org/

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For more information, please contact:
Rajshree Mehta
Tata Trusts
Email: rmehta@tatatrusts.org
Mobile: +91 7506106069

Nikita Crasta
Adfactors PR
Email: Nikita.crasta@adfactorspr.com
Mobile: +91 9821071527